Acta Consulting & Audit

Despre IFC

Solicita oferta

Standardul IFC pe scurt (extras).

1. Objectives

1. The first is to help local authorities and other organisations involved with the management and economic development of cities and city's in the regions of Romania to ensure that they are able to offer a competitive "product" to new investors.
2. The second is to enable potential investors to make informed decisions about investment locations in the specific region through the creation of a certification system that will enable them to match their requirements with local city product offerings.
   The tasks required of the programme participants are aimed at creating and maintaining a prosperous local economy for all citizens through the attraction of investment, both foreign and national, that will help develop local industry and infrastructure, create jobs and bring new technology and management skills to the area.

European Cities Monitor: 2005 and 2008
The attraction of investment is a highly competitive business worldwide. 

Investors always have a choice.  While Romania has a deservedly good reputation among the foreign investment community it should never be forgotten that the country is competing not only with neighbours such as Poland, Czech Republic, Hungary, Slovakia and Slovenia but also with well developed countries such as USA,  Germany, France, UK and Spain plus some countries of Asia.

2 The Marketing Standard

2.1 Purpose of the Standard

Ensure that the city can present its product strengths and opportunities to potential investors in a professional manner

2.2 Elements

Existence of a marketing action plan that explicitly targets a number of investor types or sectors based on an analysis of the ability of the city to meets their needs
A range of marketing materials that can sell the city strengths and opportunities to potential investors

2.3 Detailed Requirements

The marketing action plan may be part of the strategic plan or a separate document. The plan should include the following elements:

Review of competitive position of the city relative to other regions of Romania
Target investment types/sectors selected with a rational for the selections made.
Marketing action plan to achieve investment in the selected targets with budgets, time frames and responsibilities
Quantified objectives based on the implementation of the plan

In terms of promotional materials the standard requires a combination of the following marketing elements:

Computer generated brochure and fact sheets about the city and the labour force and surrounding TTWA where appropriate
Case histories of successful companies operating in the city
A generic slide presentation about the city, which can be adapted to specific investor presentations
A web site or series of web pages linked to the Marshal's Office.
A map highlighting the location of the city relative to existing and planned transportation infrastructure and major population centres.
Photographs and details of property options available for investors.

3 The Investor Information Standard

3.1 Purpose

Ensure that the city can provide the potential investor with the information about the business environment in the local TTWA (Travel to Work Area) that will enable an evaluation of how well the product meets the investors needs.
Provide case histories of local business success.
Enable the city to evaluate its strengths as an investment location compared to competing locations elsewhere in Romania.
Provide input to the marketing materials

3.2 Elements

An audit of the existing company base in the city to learn about their strengths and capacities
Creation of a local supplier database for use in the marketing programme
Completion of the Investor Information checklist covering details of the local operating environment
Identification and detailing of specific investment opportunities that can be promoted to potential investors.

3.3 Detailed requirements

Completion of the 'investor information checklist' covering details of the national and local operating environment.
Creation of a data book about the city which contains key facts of importance for investors.

4 Property Standard

4.1 Purpose:

Ensure that the city can offer land or/and buildings that meet the potential investors needs.

4.2 Elements

An approved local master plan clearly showing locations for industrial, commercial, retail and residential development.
Details of sites and buildings available for sale with clear ownership details
Details of availability, cost and capacity of local services.

4.3 Detailed Requirements:

Master plan approved by local authorities showing details of all sites and buildings and their zoning.
A register of all relevant sites and buildings and their zoning including details of ownership, price indications, services etc.
A city must have at least one site available for use by a foreign investor. The size of the site will depend on the investment ambitions. (Assume 50 jobs per ha).
Where sites are not yet developed to international standards or where buildings exist in need of refurbishment then the cost of the work required should be available in the form of a development study provided by local experts.

 

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